TRICK-OR-TREATING IN THE UNITED STATES

Although it is unknown precisely where and when the phrase “trick or treat” was coined, the custom had been firmly established in American popular culture by 1951, when trick-or-treating was depicted in the Peanuts comic strip. In 1952, Disney produced a cartoon called “Trick or Treat” featuring Donald Duck and his nephews Huey, Dewey and Louie.

Some American colonists celebrated Guy Fawkes Day, and in the mid-19th century large numbers of new immigrants, especially those fleeing Ireland’s potato famine in the 1840's, helped popularize Halloween. In the early 20th century, Irish and Scottish communities revived the Old World traditions of souling and guising in the United States. By the 1920's, however, pranks had become the Halloween activity of choice for rowdy young people, sometimes amounting to more than $100,000 in damages each year in major metropolitan areas.

The Great Depression exacerbated the problem, with Halloween mischief often devolving into vandalism, physical assaults and sporadic acts of violence. One theory holds that it was the excessive pranks on Halloween that led to the widespread adoption of an organized, community-based trick-or-treating tradition in the 1930's. This trend was abruptly curtailed, however, with the outbreak of World War II, when children had to refrain from trick-or-treating because of sugar rationing.

At the height of the postwar baby boom, trick-or-treating reclaimed its place among other Halloween customs, quickly becoming standard practice for millions of children in America’s cities and newly built suburbs. No longer constrained by sugar rationing, candy companies capitalized on the lucrative ritual, launching national advertising campaigns specifically aimed at Halloween. Today, Americans spend an estimated $6 billion annually on Halloween, making it the nation’s second-largest commercial holiday.

Guy Fawkes Day is another potential trick-or-treat predecessor, a British custom for children to wear masks and carry effigies while begging for pennies on Guy Fawkes Night (also known as Bonfire Night), which commemorates the foiling of the so-called Gunpowder Plot in 1605. On November 5, 1606, Fawkes was executed for his role in the Catholic-led conspiracy to blow up England’s parliament building and remove King James I, a Protestant, from power. On the original Guy Fawkes Day, celebrated immediately after the famous plotter’s execution, communal bonfires, or “bone fires,” were lit to burn effigies and the symbolic “bones” of the Catholic pope. By the early 19th century, children bearing effigies of Fawkes were roaming the streets on the evening of November 5, asking for “a penny for the Guy.”

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